Denmark: Fans with economic support for own club.
When football in Denmark got suspended due to the Coronavirus, supporters of Brøndby came up with an idea on how they could support their club when there is no matches.
They designed one shirt for Brøndby IF and encouraged fellow fans to buy it. When the project ended they had sold 34.369 shirts! They also collected 17 500€, bought 350 shirts and gave it to fellow fans who can't afford to buy one shirt themselves.
Price for one shirt is 54€ (47€ for kids).
"Aldrig Alene = "Never alone".